Adam Grandmaison has always been a die heart bmx rider. However, he found that he was constantly getting injured and he had nothing better to do then write about bmx on the internet. Adam decided to start a blog called, The Come Up, because rather than posting comments and threads in other peoples forums, he wanted to create a voice of his own. After a quick three years, The Come Up has turned into what can easily be called the most followed BMX site on the Internet, and Adam has positioned himself as one of the leading voices in the sport. Love him or hate him you people will not deny the work Adam Grandmaison has put in and only respect what he has created.
It’s clear that the marketing philosophy behind The Come Up is to keep it raw, honest, simple and real. “I don’t get this whole idea of being positive all the time, everybody is negative and everyone likes to shit talk. The whole being positive thing is so fucking lame,” says Adam. It’s obvious that The Come Up is not trying to win over anyone, it’s just a place for bike riders to show there true selves. “I’m not even going to act like money is not important, looking at videos all day isn’t that fun, and that fact that I could make a real good living with out sucking someone’s dick makes me happy.” The Come Up will only continue to display the newest and most popular bmx themes and has proven to do it in a way that has never been seen before in the online bmx world.
What makes Adams Blog so interesting is that it’s got the bandwagon of all bmx riders but doesn’t need be warm and fuzzy about it. Adam’s blog depends on the discursive shift because his popularity is driven by viewer’s comments on testimonial riders. When looking at Adams blog it’s obvious that he tends to be raw and doesn’t try to hold back at all. The reason I like him most is that he’s up front about everything and doesn’t use escape goats. He’s incredibly personal about his feelings and has created a web 2.0 environment that isn’t seen that often.
STRANGER/WOLFMAN/C.O.T.R. #7 from THEM on Vimeo.
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